The View of Customers Towards the Usage of Cause-Related Marketing to Build Good Corporate Reputation

The View of Customers Towards the Usage of Cause-Related Marketing to Build Good Corporate Reputation

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This paper analyses the usage of cause-related marketing to build good corporate reputation by empirically evaluating and comparing Queen/Full Panel Headboard it from the view of customers.After conceptualization of theoretical insights on the use of cause-related marketing, while building good corporate reputation, there are presented research results from the point of view of customers Thermometers on cause-related marketing to build good corporate reputation.